Who likes competition? 🙋♀️
Competition is a part of business, but it doesn’t have to be a bad thing. In fact, competition can be a good thing. It can help you to improve your products and services, and it can help you to get better at what you do.
Here are 4 reasons why you need to know your competition:
1. To understand your market. By understanding your competitors, you can get a better understanding of your market. This includes understanding the needs and wants of your target customers, as well as the competitive landscape.
2. To identify opportunities. By understanding your competitors, you can identify opportunities to differentiate your business and gain an advantage. This could include offering a better product or service, at a lower price, or with a more convenient way to buy.
3. To avoid mistakes. By understanding your competitors, you can avoid making the same mistakes they have made. This could include avoiding bad marketing campaigns, pricing strategies, or customer service practices.
4. To stay ahead of the competition. By constantly monitoring your competitors, you can stay ahead of the curve and make sure that your business is always moving forward. This includes being aware of new products and services, pricing changes, and marketing strategies.
Today’s advice column goes deeper it they what, how and why of knowing your competition is a great thing.
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