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Mastering Social Media Marketing | Courses | Audio | Women's Business Resource Community | Be Bold Get Savvy

Mastering Social Media Marketing

Overview
Curriculum
Reviews

Unlock your social media potential with our introductory course, offering practical strategies for building a strong online presence and engaging your audience effectively. Here's what you'll learn in this course for building a solid social media presence:

Module 1: Introduction to Social Media Marketing
- Understanding the Importance of Social Media for Business
- Overview of Different Social Media Platforms
- Setting Goals and Objectives for Your Social Media Strategy

Module 2: Choosing the Right Platform
- Assessing Your Target Audience and Where They Spend Their Time
- Deep Dive into Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Selecting the Most Suitable Platform(s) for Your Business

Module 3: Crafting Your Brand Message
- Defining Your Brand Identity and Voice
- Developing Compelling Messaging that Resonates with Your Audience
- Creating Consistent Branding Across All Social Media Channels

Module 4: Content Creation and Curation
- Strategies for Creating Engaging and Relevant Content
- Curating Content to Share from Industry Leaders and Influencers
- Understanding the Role of Visuals and Multimedia in Social Media Marketing

Module 5: Understanding Key Performance Indicators (KPIs)
- Identifying and Setting KPIs to Measure Success
- Analyzing Metrics such as Reach, Engagement, and Conversion Rates
- Utilizing Analytics Tools to Track and Monitor Your Social Media Performance

Module 6: Building Your Story of Impact
- Crafting a Compelling Brand Story that Resonates with Your Audience
- Sharing Customer Testimonials and Success Stories
- Incorporating Social Responsibility and Giving Back into Your Brand Narrative

Module 7: Implementing Your Social Media Strategy
- Developing a Content Calendar and Posting Schedule
- Engaging with Your Audience through Likes, Comments, and Direct Messages
- Utilizing Paid Advertising and Promotions to Amplify Your Reach

Module 8: Measuring and Optimizing Your Results
- Conducting Regular Audits and Evaluations of Your Social Media Strategy
- Making Data-Driven Decisions to Optimize Performance
- Iterating and Refining Your Strategy Based on Insights and Feedback

This course will provide you with a comprehensive foundation in social media marketing, equipping you with the knowledge and skills needed to build and maintain a successful presence on social media platform of your choosing.

Curriculum

  • 10 Sections
  • 60 Lessons
  • 8 Quizzes
  • 0 Assignments
  • 12h Duration
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Introduction
2 Lessons0 Quizzes0 Assignments
  1. Welcome
  2. Start a Study Journal
What is Social Media Marketing?
7 Lessons1 Quiz0 Assignments
  1. Introduction
  2. A History Lesson ~ The Evolution of Social Media
  3. Revolutionizing Business-Audience Connections Through Social Media
  4. Impact of Social Media on Strategic Business Decisions
  5. Exploring Major Social Media Platforms
  6. Setting Goals and Creating a Social Media Strategy
  7. Module 1 Review
  8. Introduction to Social Media Marketing Quiz
Choosing the Right Platform
7 Lessons1 Quiz0 Assignments
  1. Introduction
  2. Know Where Your Audience Is
  3. Mighty, Mighty Meta
  4. Deep Dive into LinkedIn, Twitter, and TikTok
  5. Taking a Quick Peak into Pinterest, YouTube, and Snapchat
  6. Assess, Analyze, and Test Your Platforms
  7. Module 2 Review
  8. Understanding the Different Platforms Quiz
Crafting Your Brand Message
7 Lessons1 Quiz0 Assignments
  1. Introduction
  2. Understanding Brand Identity
  3. Defining Your Unique Value Proposition (UVP)
  4. Crafting Your Brand Messaging
  5. Leveraging AI for Compelling Messaging
  6. Creating Consistent Branding Across All Social Media Channels
  7. Module 3 Review
  8. Crafting Your Brand Message Quiz
Content Creation and Curation
7 Lessons1 Quiz0 Assignments
  1. Introduction
  2. Understanding Content Creation and Tools
  3. Generating Content Ideas and Topics
  4. Partnering with Industry Leaders and Influencers
  5. Welcome to the Digital Age of Marketing
  6. Pulling it All Together & Scheduling
  7. Module 4 Review
  8. Content Creation and Curation Quiz
Understanding Key Performance Indicators (KPIs)
7 Lessons1 Quiz0 Assignments
  1. Introduction
  2. Get to Know the Metrics
  3. It's All About Engagement & Reach
  4. CTR and Conversion Rates
  5. Know and Improve Your Return on Investment (ROI)
  6. Gather & Implement the KPIs
  7. Module 5 Review
  8. Understanding Key Performance Indicators (KPIs) Quiz
Building Your Story of Impact
7 Lessons1 Quiz0 Assignments
  1. Introduction
  2. Crafting a Compelling Brand Story
  3. Aligning Your Story with Solutions
  4. Harnessing the Power of Case Studies for Social Proof
  5. Embracing Social Responsibility in Your Brand Narrative
  6. Crafting Your Story of Impact
  7. Module 6 Review
  8. Building Your Story of Impact Quiz
Implementing Your Social Media Strategy
7 Lessons1 Quiz0 Assignments
  1. Introduction
  2. Developing a Content Calendar
  3. Developing a Marketing Strategy
  4. Engaging with Your Social Media Audience
  5. Utilizing Paid Advertising and Promotions to Amplify Your Reach
  6. Potential Challenges in You May Face Implementing Your Social Media Strategy
  7. Module 7 Review
  8. Implementing Your Social Media Strategy Quiz
Measuring and Optimizing Your Results
7 Lessons1 Quiz0 Assignments
  1. Introduction
  2. Conducting a Social Media Audit
  3. Evaluating Your Social Media Strategy
  4. Making Data-Driven Decisions
  5. Optimizing Performance with Data
  6. Refining Your Social Media Marketing Strategy
  7. Module 8 Review
  8. Measuring and Optimizing Your Results Quiz
Conclusion
2 Lessons0 Quizzes0 Assignments
  1. Conclusion: Your Journey in Social Media Marketing
  2. Next Steps: Elevate Your Success
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