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introduction to small business marketing | Self-direct course | Women's Business Resource Community | Village | Get Savvy | Small Business Strategies and Solutions
Marketing

Introduction to Small Business Marketing

Karen Kleinwort Karen Kleinwort
Overview
Curriculum
  • 10 Sections
  • 50 Lessons
  • 8 Quizzes
  • 12h Duration
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Introduction
6 Lessons
  1. Getting Started
  2. Understanding Self-Directed Learning
  3. Utilizing the Community Center Conference Room
  4. Guidelines for Success
  5. Course Structure Overview
  6. Ready to Begin?
Understanding Marketing Fundamentals
5 Lessons1 Quiz
  1. Unit 1 Introduction
  2. Definition and Importance of Marketing
  3. Key Marketing Concepts and Terminology
  4. The Marketing Mix (4 Ps): Product, Price, Place, Promotion
  5. Marketing vs. Sales: Differences and Synergies
  6. Marketing Fundamentals
Building Your Brand Identity
5 Lessons1 Quiz
  1. Unit 2 Introduction
  2. Defining Your Brand: Mission, Vision, and Values
  3. Creating a Unique Value Proposition
  4. Brand Positioning: Differentiating Your Business
  5. Visual and Verbal Brand Identity: Logos, Taglines, and Messaging
  6. Brand Identity
Identifying and Understanding Your Target Audience
5 Lessons1 Quiz
  1. Unit 3 Introduction
  2. Market Research: Techniques and Tools
  3. Developing Customer Personas (Avatars)
  4. Segmenting Your Market: Demographics, Psychographics, and Behavioral Data
  5. Understanding Customer Needs and Pain Points
  6. Identifying and Understanding Your Target Market
Crafting Your Marketing Strategy
5 Lessons1 Quiz
  1. Unit 4 Introduction
  2. Setting Marketing Goals and Objectives
  3. Creating a Marketing Plan: Components and Structure
  4. Budgeting for Marketing Activities
  5. Selecting Marketing Channels: Online and Offline
  6. Developing Your Marketing Strategy
Content Marketing and Storytelling
5 Lessons1 Quiz
  1. Unit 5 Introduction
  2. Importance of Content Marketing
  3. Types of Content: Blogs, Videos, Infographics, Social Media Posts
  4. Crafting Your Brand Story
  5. Content Planning and Distribution Strategies
  6. Crafting Compelling Content
Digital Marketing Essentials
5 Lessons1 Quiz
  1. Unit 6 Introduction
  2. Website Fundamentals: Design, SEO, and User Experience
  3. Social Media Marketing: Platforms, Strategies, and Best Practices
  4. Email Marketing: Building and Nurturing Your List
  5. Paid Advertising: Google Ads, Social Media Ads, and Retargeting
  6. Building an Online Presence
Measuring and Analyzing Marketing Performance
5 Lessons1 Quiz
  1. Unit 7 Introduction
  2. Key Performance Indicators (KPIs) and Metrics
  3. Tools for Tracking and Analytics (Google Analytics, Social Media Insights)
  4. Analyzing Data to Improve Marketing Efforts
  5. Reporting and Communicating Results
  6. Measuring and Analyzing Marketing Effectiveness
Developing an Implementable Marketing Strategy
5 Lessons1 Quiz
  1. Unit 8 Introduction
  2. Integrating All Elements into a Cohesive Plan
  3. Creating an Actionable Marketing Calendar
  4. Assigning Responsibilities and Setting Timelines
  5. Continuous Improvement: Iterating and Adapting Your Strategy
  6. Developing and Implementing Your Marketing Strategy
Conclusion
4 Lessons
  1. Wrapping Up Your Marketing Journey
  2. Summary of Key Takeaways
  3. Next Steps and Recommendations
  4. Final Thoughts

Course Goals:

By the end of this course, you will:

  • Have a solid understanding of marketing principles and how they apply to your business.
  • Be able to articulate your brand identity and understand how it supports your overall business goals.
  • Know how to identify and connect with your target audience effectively.
  • Walk away with a comprehensive, actionable marketing strategy tailored to your business needs.

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