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introduction to small business marketing | Self-direct course | Women's Business Resource Community | Village | Get Savvy | Small Business Strategies and Solutions

Introduction to Small Business Marketing

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Course Goals:

By the end of this course, you will:

Have a solid understanding of marketing principles and how they apply to your business.
Be able to articulate your brand identity and understand how it supports your overall business goals.
Know how to identify and connect with your target audience effectively.
Walk away with a comprehensive, actionable marketing strategy tailored to your business needs.

Curriculum

10 Sections
50 Lessons
8 Quizzes
12h Duration

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Introduction

6 Lessons

Getting Started
Understanding Self-Directed Learning
Utilizing the Community Center Conference Room
Guidelines for Success
Course Structure Overview
Ready to Begin?

Understanding Marketing Fundamentals

5 Lessons1 Quiz

Unit 1 Introduction
Definition and Importance of Marketing
Key Marketing Concepts and Terminology
The Marketing Mix (4 Ps): Product, Price, Place, Promotion
Marketing vs. Sales: Differences and Synergies
Marketing Fundamentals

Building Your Brand Identity

5 Lessons1 Quiz

Unit 2 Introduction
Defining Your Brand: Mission, Vision, and Values
Creating a Unique Value Proposition
Brand Positioning: Differentiating Your Business
Visual and Verbal Brand Identity: Logos, Taglines, and Messaging
Brand Identity

Identifying and Understanding Your Target Audience

5 Lessons1 Quiz

Unit 3 Introduction
Market Research: Techniques and Tools
Developing Customer Personas (Avatars)
Segmenting Your Market: Demographics, Psychographics, and Behavioral Data
Understanding Customer Needs and Pain Points
Identifying and Understanding Your Target Market

Crafting Your Marketing Strategy

5 Lessons1 Quiz

Unit 4 Introduction
Setting Marketing Goals and Objectives
Creating a Marketing Plan: Components and Structure
Budgeting for Marketing Activities
Selecting Marketing Channels: Online and Offline
Developing Your Marketing Strategy

Content Marketing and Storytelling

5 Lessons1 Quiz

Unit 5 Introduction
Importance of Content Marketing
Types of Content: Blogs, Videos, Infographics, Social Media Posts
Crafting Your Brand Story
Content Planning and Distribution Strategies
Crafting Compelling Content

Digital Marketing Essentials

5 Lessons1 Quiz

Unit 6 Introduction
Website Fundamentals: Design, SEO, and User Experience
Social Media Marketing: Platforms, Strategies, and Best Practices
Email Marketing: Building and Nurturing Your List
Paid Advertising: Google Ads, Social Media Ads, and Retargeting
Building an Online Presence

Measuring and Analyzing Marketing Performance

5 Lessons1 Quiz

Unit 7 Introduction
Key Performance Indicators (KPIs) and Metrics
Tools for Tracking and Analytics (Google Analytics, Social Media Insights)
Analyzing Data to Improve Marketing Efforts
Reporting and Communicating Results
Measuring and Analyzing Marketing Effectiveness

Developing an Implementable Marketing Strategy

5 Lessons1 Quiz

Unit 8 Introduction
Integrating All Elements into a Cohesive Plan
Creating an Actionable Marketing Calendar
Assigning Responsibilities and Setting Timelines
Continuous Improvement: Iterating and Adapting Your Strategy
Developing and Implementing Your Marketing Strategy

Conclusion

4 Lessons

Wrapping Up Your Marketing Journey
Summary of Key Takeaways
Next Steps and Recommendations
Final Thoughts

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