Video marketing has become one of the most powerful tools small business owners can use to connect, convert, and grow in 2025. In this article, you’ll learn three simple strategies you can use to bring video marketing into your business without overwhelm. Video marketing means using short or long videos to promote your brand, explain a product or service, or engage your audience through platforms like Instagram, YouTube, TikTok, or even email. For example, a 60-second “day in the life” video from a business owner can build trust and interest faster than a long written post. Videos let your audience see your face, hear your voice, and feel your energy—and that builds deeper connections.
Many women entrepreneurs feel like video is something “other people” do—but that’s changing. Thanks to user-friendly tools and the rise of short-form video, anyone with a phone can confidently show up and shine. In this article, we’ll walk through three key strategies: how to get started with simple videos, how to boost engagement with storytelling, and how to use video to drive actual business results. Whether you’re a service provider, product-based business, or coach, these strategies will help you tap into the power of video in a way that feels aligned and doable.
By the end, you’ll feel clear on where to begin, what to say, and how to make video work for you—not the other way around. You’ll also learn how to use video to build real trust with your audience and move them from curious followers to loyal customers. Let’s explore these powerful and practical strategies.
Start Simple: Use Your Phone to Record a Welcome Video
The best way to start with video marketing is to keep it simple. You don’t need fancy gear, a perfect backdrop, or a script. You need a phone, your voice, and your message. A welcome video is a short video (under 2 minutes) where you introduce yourself, what you do, and how you help. This type of video can go on your website, social media, or email signature. It gives people a sense of who you are and what it feels like to work with you. Starting simple removes the pressure and helps you build confidence one video at a time. You’ll also learn what works and what feels good as you go. Making video part of your routine doesn’t have to be hard—it can be human, casual, and impactful.
How a Simple Welcome Video Can Work Wonders
A welcome video builds connection instantly. People get to see your smile, hear your tone, and understand your passion. It breaks the ice and starts a relationship. This strategy also helps position you as approachable and trustworthy. Instead of only seeing text or graphics, your audience gets to see the real you. That personal touch often makes the difference between someone scrolling past you or stopping to learn more.
Why Starting Simple Helps You Stay Consistent
Overthinking keeps many women stuck. The idea of setting up a “perfect” video shoot can feel intimidating. But when you remove the pressure to be perfect, you free yourself up to actually create. Consistency is more important than polish. Starting with short, casual videos creates momentum. It also helps your audience get used to seeing you, which builds familiarity and comfort. Over time, you’ll grow more confident, and your videos will naturally evolve. But you don’t need to wait until you’re “ready”—start with what you have and who you are right now.
How to Start Using This Strategy
Begin by choosing one place where people first meet you—your Instagram bio, your website homepage, or your “about me” page. Write down three things: who you help, how you help them, and what they should do next (like book a call or follow you). Open your phone’s camera, smile, and speak from the heart. Keep it under two minutes. Upload it, and celebrate the win. If you’re nervous, try recording a few practice versions. You don’t have to post the first one. What matters most is that you start. You’ll gain clarity and confidence the more you do it.
Tell a Story: Use Personal Stories to Build Emotional Connection
Once you’re comfortable with video, the next level is storytelling. Telling short stories from your life or business creates emotional connection. Stories are easier to remember than facts. They make your audience feel seen, inspired, and included. You don’t need to share everything—just a slice. A story could be about a challenge you overcame, a customer you helped, or why you started your business. These little moments give your videos heart and depth. They make your brand relatable. Stories are also more likely to be shared and remembered, which helps your business grow.
Benefits of Storytelling in Video Marketing
Storytelling helps your audience connect to your message in a human way. It gives them a reason to care. When people relate to your story, they’re more likely to trust you and feel like you “get them.” Videos with stories also perform better in terms of engagement—likes, shares, and comments. The emotional pull of a good story draws people in and encourages them to stay longer. Stories invite people to root for you and your business.
Why Storytelling Builds Connection and Trust
People remember how you make them feel. A good story taps into shared emotions like fear, hope, or joy. When you share moments that matter to you, you show that you’re real and relatable—not just someone selling something. That honesty creates trust, and trust leads to loyalty. In today’s noisy world, authenticity stands out. Video stories allow you to communicate your values and personality in a way text alone cannot. That’s powerful marketing that feels natural and aligned.
How to Tell Great Stories on Video
Start by thinking about a moment that changed something for you—an “aha” moment, a challenge, or a big decision. Think of one person you’re talking to and how your story can help them. Structure your video with a beginning (what was happening), a middle (what changed), and an end (what you learned). Keep it short—1 to 3 minutes. You can share these on Instagram Stories, YouTube Shorts, TikTok, or in your email newsletter. Don’t worry about being perfect—just be honest and kind. Your stories matter.
Call to Action: Use Video to Drive Business Results
The third strategy is using video with a purpose: to guide your viewer to take the next step. This is called a “call to action” or CTA. A video without a clear CTA may entertain, but it won’t help your business grow. A CTA might be “Click the link to shop,” “Book a discovery call,” or “Join my free workshop.” When you pair your story or tip with a clear next step, you turn engagement into action. This approach keeps your marketing focused and results-driven.
Benefits of Having a Strong Call to Action
A strong CTA turns your content into a conversion tool. It tells your audience exactly what to do next, removing confusion. This leads to more sales, more sign-ups, and more conversations. It also helps you track what’s working and what needs to change. Without a CTA, viewers may enjoy your video but leave without taking any action. When you guide them clearly, your video does more than inspire—it builds your business.
Why a CTA Makes Your Video Marketing More Effective
Many business owners make great videos but forget to tell people what to do next. This means they miss out on potential leads or sales. A CTA bridges the gap between your viewer’s interest and their action. It shows you’re confident and organized, and it tells your audience how to engage with your brand. This also helps you build better habits around marketing—every piece of content has a job, and that job is to move your business forward.
How to Use Calls to Action in Your Videos
First, decide what you want your audience to do after watching your video. Keep it simple—one action per video. Examples include: “Follow for more tips,” “Visit the link in my bio,” or “Message me to learn more.” Say your CTA at the end of your video, and include it in the caption or on-screen text. Repeating it in multiple formats helps reinforce the message. Make it feel like a natural part of your video, not a sales pitch. Track the results and adjust as needed. Over time, you’ll learn what types of CTAs get the best response.
Conclusion
Video marketing is no longer optional for women entrepreneurs—it’s essential. It’s one of the easiest, most human ways to connect with your audience, share your story, and grow your business. Starting with simple welcome videos helps you break the ice and start building trust. Sharing your story on video takes that connection even deeper, showing the heart behind your brand. Adding a clear call to action helps turn that trust into tangible results, like sales or new clients.
Together, these strategies form a strong foundation for showing up confidently online. You don’t need to be perfect or have a big following to start—just a willingness to be seen and share your voice. Video marketing gives you a chance to grow your reach, strengthen your brand, and invite your audience into something meaningful. When you show up on video, you invite others to see the real, powerful woman behind the business. That’s magnetic.
If you’re ready to take your visibility, confidence, and business success to the next level, now is the time to start using video. You already have everything you need—you just need a plan, some practice, and the right support. That’s where we come in.
Join us as a Neighbher and unlock access to 250+ resources, 3 monthly group coaching sessions, expert-led workshops, and our supportive community of women entrepreneurs. Don’t wait—your audience is ready to meet you on video. Start showing up and shining today.
