How to Handle Price Objections With Bold Scripts
“Too expensive” is one of the most misread sentences in a sales conversation. It sounds like a door closing. Most of the time, it is an opening — if the response is calm, practiced, and grounded in a method. This article covers how to handle price objections without discounting: how to decode which of five meanings is actually being communicated, the Pause, Question, Reframe method, a specific script for each meaning, what never to do, and how to use structural flexibility to keep the rate intact when flexibility is genuinely needed.
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