Marketing

Get Savvy Expert Advice | Stock Market Impacts My Small Business | Be Bold Get Savvy | Women's Business Resource Community | segment your email list

How to Build and Segment Your Email List Effectively

Struggling to make your emails more effective? Learn how to build and segment your email list with care, clarity, and confidence. In this article, we explore three practical strategies for growing your list with intention, organizing it with purpose, and measuring your results for long-term success. These easy-to-implement tips will help you send smarter emails and connect more deeply with your audience.

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Get Savvy Expert Advice | Challenges Small Business | Be Bold Get Savvy | Women's Business Resource Community | email campaigns

5 Types of Email Campaigns Every Business Should Run

Email campaigns are one of the most effective ways to connect with your audience and grow your business. In this article, you’ll learn how welcome, promotional, and re-engagement campaigns each serve a unique purpose. Discover how to set them up, when to send them, and how they build trust and increase sales. These three types of email strategies will help you stay consistent, get results, and keep your audience engaged all year long.

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Get Savvy Expert Advice | Move Past Self-Doubt | Be Bold Get Savvy | Savvy Women's Business Resource Community | Celebrate Milestones: How You Reflecting Builds Your Confidence Now | copywriting that captivates

Real Examples of Copywriting That Captivates and Sells

Copywriting that captivates is the key to standing out and driving action. This article explores how to use emotional triggers, the PAS formula, and personal stories to connect with your audience. With real-world examples and easy-to-use tips, you’ll walk away ready to write copy that builds trust and boosts sales. These three strategies will help you create marketing messages that feel natural and authentic—without the overwhelm.

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Get Savvy Expert Advice | Goal Setting | Be Bold Get Savvy | Savvy Women's Business Resource Community | Overcoming Imposter Syndrome: How to Embrace Your Success with Confidence | writing sales copy

The Do’s and Don’ts of Writing Sales Copy in 2025

Great sales copy doesn’t come from pressure—it comes from connection. In this article, you’ll learn three powerful strategies for writing sales copy that truly speaks to your audience. Discover how to better understand your reader, lead with value, and write with clarity. These techniques are simple, effective, and made for women business owners ready to grow in 2025.

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Get Savvy Expert Advice | A Basic Introduction to Independent Contractors | Be Bold Get Savvy | Savvy Women's Business Resource Community | Managing Cash Flow: Tips for Financial Stability and Growth | storytelling

How to Use Storytelling to Write Copy That Converts

Storytelling has the power to transform your copy into something relatable, persuasive, and memorable. In this article, you’ll explore three strategies to use storytelling in a way that connects deeply with your audience. Learn how to start with a personal story, share client transformations, and structure your copy using the Hero’s Journey framework. These tips will help you write content that feels both authentic and effective.

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