How to Raise Prices Without Losing Clients
Knowing how to raise prices without losing clients comes down to method, not courage. Clients rarely leave because of the increase. They leave because of how it lands. This article covers the five-step playbook: incremental raises, locking in the number first, a sixty-day notice window, the four-element message that works, a grandfathering policy that holds, and the retention move most founders miss in the ninety days after the increase.
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